Our aim is to help our customers be more successful. As an innovative partner we offer considerably more than just high-value products: We support our customers in facing a multitude of challenges and offer them tailor-made solutions.
Continuous dialog with our partners is essential for stable business relations and long-term success. Therefore our business units regularly carry out market analyses and customer surveys. We have established a Non Conformance Management (NCM) team to help us learn from any complaints made by customers and as a consequence to optimize our business processes accordingly.
In our forum “perspectives” we discuss the specific needs of our customers together with them, and based upon these discussions, develop new business models.
Efficiency due to close partnership
Many of our products and technologies are for the automotive industry – coatings, plastics and additives are just a few examples. We practice system-partnerships with a number of customers such as BMW, Daimler, Nissan, Renault and Volkswagen. This form of close cooperation promotes innovative and efficient solutions for both partners. In 2007, BASF developed for example the new plastic specialty Ultramid® Top. Thanks to its very high thermal stability, this material can go through coating lines just like the rest of the metal car body. Our product portfolio also includes new plastics which are especially suitable for crash tests in the automotive industry.
We have been developing chemical solutions for the production of energy-efficient, high-performance chips together with our customer IBM, since 2007. BASF opened a new Electronic Materials Center in Ludwigshafen, Germany for our customers in the semiconductor industry.
Customers satisfaction
Our customers’ satisfaction is shown by numerous awards. For example, Bosch awarded us the “Bosch Supplier Award” for the third time in succession as supplier for engineering plastics. General Motors, Shanghai awarded BASF Coatings the “Green Supply Chain Award” for our long-standing partnership in environmentally friendly technologies. With the support of BASF, General Motors was the first car manufacturer in China to introduce waterborne coatings in series production. Our Chinese customer Yutian, awarded BASF with the accolade of best supplier. BASF has supplied the Chinese producer with intermediates for the manufacture its polyurethane products for over 10 years.
